PAST WORK
Dallas Pets Alive faces the same challenge every year: millions of dogs are euthanized in the U.S. simply because they don’t get the attention they need to be adopted. The idea was simple: we named adoptable dogs after the hottest trending topics. This way we redirected the attention trends get towards our dogs, and made trending topics, one of the most powerful social phenomenon in the world, our new direct and close way to adopt dogs.
MY MARTHA
In 1966, Sir Paul McCartney brought home a dog that inspired the Beatles hit song "Martha My Dear." In 2016, 50 years later, we set out to give credit where credit was due.
A dog’s life is short. In Texas, for many, it’s even shorter. But a longer life isn’t just more time. It means more stories, more milestones, more meaning. Dallas Pets Alive believes every dog deserves that chance. Because even in dog years, a longer life is a richer one.
LONG LIFE
While adult entertainment is a $97 billion industry, the real pioneers of doggystyle, have yet to see a single dime. As a result, 14,000 dogs are euthanized every day and shelters keep lacking the resources and money they need to keep them alive. That’s why we partnered with major adult site RedTube and adult star Dani Daniels to give them back what they deserve by adding a special sex tax on porn to all content tagged #doggystyle. With $0 we created this fundraising campaign that garnered $13,000 for DPA in less than 30 days.