• Ñapa Love

    There’s a reason why Hispanics have a special bond with their local McDonald’s. It’s not just a place to grab fries or a quick meal. Many get their first job here, see familiar faces welcoming you back, and everyday routines start to feel like rituals. In the U.S. Hispanic community, the local McDonald’s often becomes part of the neighborhood. Part of the culture. Part of the family.

Framing McDonald’s as more than a restaurant in Hispanic communities.

CREATIVE DEVELOPMENT    |    STORY    |    COPYWRITING    |    ART DIRECTION    |    FILM    |    CINEMATOGRAPHY | MULTICULTURAL | US HISPANIC

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McDonald's * Papita Etiquette

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