Adoptable Trends

Dallas Pets Alive encounters the same problem each year; around 2.7 million dogs are euthanized in the U.S. after 1-2 weeks because they lack the attention and online exposure they need to find a permanent home. The idea was simple: we named adoptable dogs after the hottest trending topics. This way, we redirected the attention trends get towards our dog, increase their chances of adoption and gave trends a social purpose.